Most global campaigns require coordination amongst a collection of agencies that span specialties (creative, branding, mobile, social media, live event broadcasting, television, print, out-of-home, etc) and geographic territories. Communication between these various groups is a challenge, to say the least.
When talent is independently hired by various partners, all operating within their own scope of work, and the terms of the talent contracts are inconsistent with one another, and the campaign is a success... usage and licensing costs can quickly spiral out of control. This is particularly dangerous when the campaign goes viral via social media.
Acting as your centralized hub for all talent issues, we delicately find the balance between meeting the individual agency's needs and the global requirements of the advertiser. We do this by:
- listening very carefully to each partner
- crafting your global deal
- handling your celebrity and scale negotiations
- setting your market rates
- acting as your union signatory
- advocating for you on any talent issue
- co-producing talent from pre- to post-production
- interpreting the contract throughout its term
- acting as your one-stop-global-shop for all your talent business affairs
What happens when you have agencies A, B, C, D and E all producing assets for a campaign using the same talent, music and intellectual property?
Who negotiates these contracts? Who tracks the payments and the rights over time across Film, Print, Radio, Public Relations, Appearances, Social Media? Across foreign borders?