Scripted Podcasts and The Power of Story

Photo Credit: Davy Gardner

The world of scripted podcasts is an increasingly powerful platform for your brand. Incredibly talented writers and performers are creating high quality content through the art of fiction and storytelling.

Massive audiences are extremely devoted to and invested in successful podcasts like Serial, the fastest podcast to ever reach 5 million downloads. These podcasts are global and their popularity rivals scripted television. Your brand can now harness the simple power of a really good story.

Podcasts are on the rise and might be the smartest place for your brand to invest, especially if you want your target market to feel that your message is both smart and authentic.