Foodies on Instagram

Instagram, in particular, lends itself to the culture of the local foodie. @esleatsicecream, is an example of an account that has tapped in to a very specific audience–ice cream lovers. How and why did you start @esleatsicecream?  Whenever I go somewhere new, I look for the ice cream. It’s the way I connect with a place.… Read More

Beychella

On Saturday night Beyoncé became the first woman of color to ever headline Coachella, the annual music and arts festival in Indio, California. The highly-anticipated two-hour performance became the most-viewed live music festival ever on YouTube, with 458,000 viewers tuning in. Her set received rave reviews and, in many ways, outdid the festival itself—leading many to refer… Read More