Advertising creative services are rapidly automating into ad-tech platforms. However, the role of talent management in marketing strategy — deal making, negotiating long-term, cross-platform/cross-market content rights — has become more expansive and complex than ever.
Chloé understands that a back-end platform provider that depends on AI and machine learning for decision-making can only do so much. We manage talent relationships strategically in partnership with your content management team. Our success has been proved time after time, across many of the world’s leading brands.