This week, an article in Adweek reports that advertisers (specifically Procter & Gamble) are increasing the pressure on ad agencies to raise the number of diversity suppliers. P & G is “urging its shops to help the company meet its goal of spending 16 percent of its U.S. marketing dollars on minority- and women-owned suppliers in its current fiscal year, which ends June 30. While P&G and others achieve a portion of their goals directly via the hiring of minority-owned agencies, they also rely considerably on general-market shops to help them when outsourcing specialty services, such as those related to the production of ads. Examples range from the hiring of casting companies and photo retouching firms to those that provide focus group research.” And why not Chloé Productions for talent business affairs and digital and celebrity negotiations? Oh and yes we just happen to be officially certified by the WBENC as a Women’s Business Enterprise, qualifying us to be one of your official minority vendors.
Now, obviously no one (smart) hires a supplier simply to satisfy a quota. But what a fabulous perk it is when a top supplier just happens to also fulfill your need for diversity? Help us help you look good.