You know how people have been talking for years about the idea of being able to watch a TV show and click on items you see that you want to buy? Well, Target finally did it, and in so doing have introduced a radical new ad format. For the Fall 2012 campaign, Target commissioned a… Read More
Desperately seeking top (women-owned) suppliers?
This week, an article in Adweek reports that advertisers (specifically Procter & Gamble) are increasing the pressure on ad agencies to raise the number of diversity suppliers. P & G is “urging its shops to help the company meet its goal of spending 16 percent of its U.S. marketing dollars on minority- and women-owned suppliers… Read More
