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Tag: ad campign

December 12, 2011 by Belinda Darcey

The Lure of the Multi-Agency Deal

The Unagency. That’s what one group is calling it. You know it as the multi-agency deal, and it’s become the new norm. Why? Marketers see the multi-agency deal as a way to maximize the special talents of a group of agencies, without paying for the services they don’t need or use: digital services from the… Read More

ad campaigns, advertisers, social media ad campign, advertisers, deal, integrated ads, multi-agency

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