Did you watch the Oscars? Or the Superbowl? Then you probably experienced the new integrated advertising phenomena without even realizing it. Do you remember seeing someone in the room with a mobile phone or tablet, accessing an alternative backstage view, or checking stats or the IMDB database? Or maybe you were sharing the event long-distance… Read More
The Lure of the Multi-Agency Deal
The Unagency. That’s what one group is calling it. You know it as the multi-agency deal, and it’s become the new norm. Why? Marketers see the multi-agency deal as a way to maximize the special talents of a group of agencies, without paying for the services they don’t need or use: digital services from the… Read More