For Enduring Brands, Creativity Is King

Photo by Davy Gardner

In the increasingly saturated media landscape of 2018, it’s more important than ever for brands to develop an original voice. Creativity is the only way for a brand to truly distinguish itself in the marketplace.

The following quote is from Carter Murray, chief executive of FBC Worldwide and a frequent contributor to The Drum.

“Technology plays a fundamental role in finding better insights, better ways to engage, better pricing, better value. But it is through creativity that we find a story, voice and identity to stand out and add value in a swamped marketplace. Creativity is the ultimate multiplier; it’s where the magic is. Creativity is still essential to create genuinely enduring brands.” 

Click here to read the full interview.