YouTube Counters IGTV

When Instagram launched IGTV, it quickly became seen as a YouTube competitor. While YouTube is far more powerful in comparison to Instagram, IGTV’s Facebook backing makes the platform a potentially formidable opponent. YouTube quickly responded by offering top content providers and influencers six figure checks (and higher) in exchange for their loyalty to YouTube. Many… Read More

Instagram Launches the Long-form Video Platform, IGTV

Yesterday morning, Instagram announced and launched IGTV, a new platform for long-form video content that can last up to an hour. Along with the announcement that the social media platform owned by Facebook had reached one billion users worldwide, Instagram announced: “our most exciting feature to date: IGTV, a new app for watching long-form, vertical… Read More

Authentic Micro-Influencers: Interview with Natasha Vaynblat

The relationship between a micro-influencer (influencers with a reach of less than 50K) and his or her audience should be organic and authentic. In turn, if your brand chooses a micro-influencer that naturally resonates with your message, you’ve established a truthful relationship between brand and consumer. Chloé Blog sat down with comedian Natasha Vaynblat (@NatashaWearsClothes),… Read More