Authentic Micro-Influencers: Interview with Natasha Vaynblat

The relationship between a micro-influencer (influencers with a reach of less than 50K) and his or her audience should be organic and authentic. In turn, if your brand chooses a micro-influencer that naturally resonates with your message, you’ve established a truthful relationship between brand and consumer. Chloé Blog sat down with comedian Natasha Vaynblat (@NatashaWearsClothes),… Read More

For Enduring Brands, Creativity Is King

In the increasingly saturated media landscape of 2018, it’s more important than ever for brands to develop an original voice. Creativity is the only way for a brand to truly distinguish itself in the marketplace. The following quote is from Carter Murray, chief executive of FBC Worldwide and a frequent contributor to The Drum. “Technology… Read More