Instagram Launches the Long-form Video Platform, IGTV

Yesterday morning, Instagram announced and launched IGTV, a new platform for long-form video content that can last up to an hour. Along with the announcement that the social media platform owned by Facebook had reached one billion users worldwide, Instagram announced: “our most exciting feature to date: IGTV, a new app for watching long-form, vertical… Read More

Brands in the End Zone: Twitter’s #BrandBowl52 Competition

Whether you’re an Eagles fan or a Pats fan, Super Bowl LII is a time to root for your brand. Recognizing that the best-halftime-ads debate is a staple of every Super Bowl Sunday, Twitter (@TwitterMktg) is holding a multi-platform competition for the best ads on social media and television. Unlike the game, Brand Bowl had… Read More

For Enduring Brands, Creativity Is King

In the increasingly saturated media landscape of 2018, it’s more important than ever for brands to develop an original voice. Creativity is the only way for a brand to truly distinguish itself in the marketplace. The following quote is from Carter Murray, chief executive of FBC Worldwide and a frequent contributor to The Drum. “Technology… Read More