As an advertiser or brand manager, you would be forgiven for wondering if using a celebrity spokesperson is more of a hindrance than an asset in 2009, what with the whole recession-chic, anti-luxe zeitgeist. So it’s not surprising to see an article in Brandweek suggesting that celebrity ad deals are dead. But let’s take a… Read More
Celebrities adjust to the “New Normal”
Average citizens aren’t the only ones having to adjust to the “New Normal” recession lifestyle. Celebrities are being held to similar standards. The pressure is on to appear as authentic, simple and bling-free as possible. In short, to live up to their I’m-just-like-you-but-famous mantra with real actions. Promoting good causes has long been a staple… Read More
The next big thing: 3D ads in 3D movies
The big story out of Hollywood this past week (besides the tragic death of Michael Jackson) is the dramatic box office success of the 3D movie,”Transformers.” For advertisers, the interesting aspect of this story lies in the recent phenomenal box office success of 3D movies in general around the world. Six months ago, when “Monsters… Read More