Chloe inc.
Integrated talent business affairs for international advertising agencies and multi-billion dollar advertisers.
A fascinating article in the Economist this week that explores the copyright issues raised by Canadian Commander Chris Hadfield’s rendition of David Bowie‘s “Space Oddity.” Commander Hadfield, recently returned to earth from his stint aboard the International Space Station, was already something of a celebrity in Canada, with an active Twitter feed and a fanbase… Read More
There’s a new kind of celebrity on the rise: the social media star. Major publicity firms, who represent some of the biggest names in Hollywood, are on high-alert, watching to see how this new form of competition plays out. The smart ones are morphing as quickly as possible to cater to this new breed. Meanwhile,… Read More
As an advertiser or brand manager, you would be forgiven for wondering if using a celebrity spokesperson is more of a hindrance than an asset in 2009, what with the whole recession-chic, anti-luxe zeitgeist. So it’s not surprising to see an article in Brandweek suggesting that celebrity ad deals are dead. But let’s take a… Read More