Gender and diversity were central themes of the 2018 Oscars, but how can we ensure that current social justice movements have a lasting impact? Frances McDormand, winner of best actress in a leading role, ended her acceptance speech with: “I have two words to leave you with, ladies and gentleman: inclusion rider.” An inclusion rider is… Read More
Authentic Micro-Influencers: Interview with Natasha Vaynblat
The relationship between a micro-influencer (influencers with a reach of less than 50K) and his or her audience should be organic and authentic. In turn, if your brand chooses a micro-influencer that naturally resonates with your message, you’ve established a truthful relationship between brand and consumer. Chloé Blog sat down with comedian Natasha Vaynblat (@NatashaWearsClothes),… Read More
Brands in the End Zone: Twitter’s #BrandBowl52 Competition
Whether you’re an Eagles fan or a Pats fan, Super Bowl LII is a time to root for your brand. Recognizing that the best-halftime-ads debate is a staple of every Super Bowl Sunday, Twitter (@TwitterMktg) is holding a multi-platform competition for the best ads on social media and television. Unlike the game, Brand Bowl had… Read More