YouTube Counters IGTV

When Instagram launched IGTV, it quickly became seen as a YouTube competitor. While YouTube is far more powerful in comparison to Instagram, IGTV’s Facebook backing makes the platform a potentially formidable opponent. YouTube quickly responded by offering top content providers and influencers six figure checks (and higher) in exchange for their loyalty to YouTube. Many… Read More

Instagram Launches the Long-form Video Platform, IGTV

Yesterday morning, Instagram announced and launched IGTV, a new platform for long-form video content that can last up to an hour. Along with the announcement that the social media platform owned by Facebook had reached one billion users worldwide, Instagram announced: “our most exciting feature to date: IGTV, a new app for watching long-form, vertical… Read More

Beychella

On Saturday night Beyoncé became the first woman of color to ever headline Coachella, the annual music and arts festival in Indio, California. The highly-anticipated two-hour performance became the most-viewed live music festival ever on YouTube, with 458,000 viewers tuning in. Her set received rave reviews and, in many ways, outdid the festival itself—leading many to refer… Read More