On Saturday night Beyoncé became the first woman of color to ever headline Coachella, the annual music and arts festival in Indio, California. The highly-anticipated two-hour performance became the most-viewed live music festival ever on YouTube, with 458,000 viewers tuning in. Her set received rave reviews and, in many ways, outdid the festival itself—leading many to refer… Read More
Scripted Podcasts and The Power of Story
The world of scripted podcasts is an increasingly powerful platform for your brand. Incredibly talented writers and performers are creating high quality content through the art of fiction and storytelling. Massive audiences are extremely devoted to and invested in successful podcasts like Serial, the fastest podcast to ever reach 5 million downloads. These podcasts are… Read More
Influencers Who Focus on Quality
The best influencers for your brand to invest in are those who value quality over quantity in producing their content. Gen Z viewers, in particular, can instinctively sense the difference between a curated Instagram post that took a professional photoshoot and a celebrity’s most recent meal in Lo-Fi. Ironically, high production value used to be… Read More