On Saturday night Beyoncé became the first woman of color to ever headline Coachella, the annual music and arts festival in Indio, California. The highly-anticipated two-hour performance became the most-viewed live music festival ever on YouTube, with 458,000 viewers tuning in. Her set received rave reviews and, in many ways, outdid the festival itself—leading many to refer… Read More

Influencers Who Focus on Quality

The best influencers for your brand to invest in are those who value quality over quantity in producing their content. Gen Z viewers, in particular, can instinctively sense the difference between a curated Instagram post that took a professional photoshoot and a celebrity’s most recent meal in Lo-Fi. Ironically, high production value used to be… Read More