It’s official: geeks are the new class of celebrities. They now rank as high in status as athletes and moviestars as brand spokespersons. While Baby boomers may find this switch in status hard to believe, Millennials have embraced it without question. For this younger generation, a film titled, “Revenge of the Nerds” simply wouldn’t make… Read More
The next big thing: 3D ads in 3D movies
The big story out of Hollywood this past week (besides the tragic death of Michael Jackson) is the dramatic box office success of the 3D movie,”Transformers.” For advertisers, the interesting aspect of this story lies in the recent phenomenal box office success of 3D movies in general around the world. Six months ago, when “Monsters… Read More