We couldn’t help but notice a flurry of recent articles on the aggressive shift in ad dollars on the part of big brands in terms of their marketing budgets for the 2013 holiday season. While the move to digital is nothing new, these recent reports hint at a marked acceleration in the trend. Who’s gaining… Read More
Branded Content & Celebrities: Everything Old is New Again
For Those Who Don’t Watch “Mad Men” As television rose to dominance in the 1950’s, marketers turned to sponsorship to promote products: (e.g. “The Colgate Variety Hour”). In addition to the opening announcement, the star of the show would often appear on-screen during the show “break” to promote the marketers’ product, thereby integrating the content… Read More
Fashion Games: Adver-tainment Apps Replacing Traditional Advertising in Mobile?
There’s a new game in town. It’s called an adver-tainment app. An example of this is a free mobile app (apple and Android) called Fashion Eye. “Play and prove you have an eye for fashion: Discover trendy fashion, challenge your friends and rank high to win a $50 Gift Card for your next outfit. Challenge friends… Read More