On Saturday night Beyoncé became the first woman of color to ever headline Coachella, the annual music and arts festival in Indio, California. The highly-anticipated two-hour performance became the most-viewed live music festival ever on YouTube, with 458,000 viewers tuning in. Her set received rave reviews and, in many ways, outdid the festival itself—leading many to refer… Read More
Authentic Micro-Influencers: Interview with Natasha Vaynblat
The relationship between a micro-influencer (influencers with a reach of less than 50K) and his or her audience should be organic and authentic. In turn, if your brand chooses a micro-influencer that naturally resonates with your message, you’ve established a truthful relationship between brand and consumer. Chloé Blog sat down with comedian Natasha Vaynblat (@NatashaWearsClothes),… Read More
Brands in the End Zone: Twitter’s #BrandBowl52 Competition
Whether you’re an Eagles fan or a Pats fan, Super Bowl LII is a time to root for your brand. Recognizing that the best-halftime-ads debate is a staple of every Super Bowl Sunday, Twitter (@TwitterMktg) is holding a multi-platform competition for the best ads on social media and television. Unlike the game, Brand Bowl had… Read More