Chloe inc.
Integrated talent business affairs for international advertising agencies and multi-billion dollar advertisers.
Yesterday morning, Instagram announced and launched IGTV, a new platform for long-form video content that can last up to an hour. Along with the announcement that the social media platform owned by Facebook had reached one billion users worldwide, Instagram announced: “our most exciting feature to date: IGTV, a new app for watching long-form, vertical… Read More
For Those Who Don’t Watch “Mad Men” As television rose to dominance in the 1950’s, marketers turned to sponsorship to promote products: (e.g. “The Colgate Variety Hour”). In addition to the opening announcement, the star of the show would often appear on-screen during the show “break” to promote the marketers’ product, thereby integrating the content… Read More