Authentic Micro-Influencers: Interview with Natasha Vaynblat

The relationship between a micro-influencer (influencers with a reach of less than 50K) and his or her audience should be organic and authentic. In turn, if your brand chooses a micro-influencer that naturally resonates with your message, you’ve established a truthful relationship between brand and consumer. Chloé Blog sat down with comedian Natasha Vaynblat (@NatashaWearsClothes),… Read More

Branded Content & Celebrities: Everything Old is New Again

For Those Who Don’t Watch “Mad Men” As television rose to dominance in the 1950’s, marketers turned to sponsorship to promote products: (e.g. “The Colgate Variety Hour”). In addition to the opening announcement, the star of the show would often appear on-screen during the show “break” to promote the marketers’ product, thereby integrating the content… Read More

Tech stars: Geeks are the new celebrities

It’s official: geeks are the new class of celebrities. They now rank as high in status as athletes and moviestars as brand spokespersons. While Baby boomers may find this switch in status hard to believe, Millennials have embraced it without question. For this younger generation, a film titled, “Revenge of the Nerds” simply wouldn’t make… Read More