There’s a new kind of celebrity on the rise: the social media star. Major publicity firms, who represent some of the biggest names in Hollywood, are on high-alert, watching to see how this new form of competition plays out. The smart ones are morphing as quickly as possible to cater to this new breed. Meanwhile,… Read More
Is the celebrity backlash real?
As an advertiser or brand manager, you would be forgiven for wondering if using a celebrity spokesperson is more of a hindrance than an asset in 2009, what with the whole recession-chic, anti-luxe zeitgeist. So it’s not surprising to see an article in Brandweek suggesting that celebrity ad deals are dead. But let’s take a… Read More
Celebrities adjust to the “New Normal”
Average citizens aren’t the only ones having to adjust to the “New Normal” recession lifestyle. Celebrities are being held to similar standards. The pressure is on to appear as authentic, simple and bling-free as possible. In short, to live up to their I’m-just-like-you-but-famous mantra with real actions. Promoting good causes has long been a staple… Read More