Chloe inc.
Integrated talent business affairs for international advertising agencies and multi-billion dollar advertisers.
In the increasingly saturated media landscape of 2018, it’s more important than ever for brands to develop an original voice. Creativity is the only way for a brand to truly distinguish itself in the marketplace. The following quote is from Carter Murray, chief executive of FBC Worldwide and a frequent contributor to The Drum. “Technology… Read More
There’s a new game in town. It’s called an adver-tainment app. An example of this is a free mobile app (apple and Android) called Fashion Eye. “Play and prove you have an eye for fashion: Discover trendy fashion, challenge your friends and rank high to win a $50 Gift Card for your next outfit. Challenge friends… Read More
Did you watch the Oscars? Or the Superbowl? Then you probably experienced the new integrated advertising phenomena without even realizing it. Do you remember seeing someone in the room with a mobile phone or tablet, accessing an alternative backstage view, or checking stats or the IMDB database? Or maybe you were sharing the event long-distance… Read More