A fascinating article in the Economist this week that explores the copyright issues raised by Canadian Commander Chris Hadfield’s rendition of David Bowie‘s “Space Oddity.” Commander Hadfield, recently returned to earth from his stint aboard the International Space Station, was already something of a celebrity in Canada, with an active Twitter feed and a fanbase… Read More
Target’s radical new integrated “shoppable film.”
You know how people have been talking for years about the idea of being able to watch a TV show and click on items you see that you want to buy? Well, Target finally did it, and in so doing have introduced a radical new ad format. For the Fall 2012 campaign, Target commissioned a… Read More
Music Rights: How To Avoid Being Sued “For The Longest Time.”
Music rights (like all rights) are a dicey area these days, and we often get asked about them as we delve into other digital integrated talent-related rights questions. Take this cute video For The Longest Time (The Coral Triangle Version), a riff on Billy Joel’s song, “For The Longest Time,” by four female grad students… Read More