You know how people have been talking for years about the idea of being able to watch a TV show and click on items you see that you want to buy? Well, Target finally did it, and in so doing have introduced a radical new ad format. For the Fall 2012 campaign, Target commissioned a… Read More
Music Rights: How To Avoid Being Sued “For The Longest Time.”
Music rights (like all rights) are a dicey area these days, and we often get asked about them as we delve into other digital integrated talent-related rights questions. Take this cute video For The Longest Time (The Coral Triangle Version), a riff on Billy Joel’s song, “For The Longest Time,” by four female grad students… Read More
Social Media Celebrities
There’s a new kind of celebrity on the rise: the social media star. Major publicity firms, who represent some of the biggest names in Hollywood, are on high-alert, watching to see how this new form of competition plays out. The smart ones are morphing as quickly as possible to cater to this new breed. Meanwhile,… Read More