You know how people have been talking for years about the idea of being able to watch a TV show and click on items you see that you want to buy? Well, Target finally did it, and in so doing have introduced a radical new ad format. For the Fall 2012 campaign, Target commissioned a… Read More
Music Rights: How To Avoid Being Sued “For The Longest Time.”
Music rights (like all rights) are a dicey area these days, and we often get asked about them as we delve into other digital integrated talent-related rights questions. Take this cute video For The Longest Time (The Coral Triangle Version), a riff on Billy Joel’s song, “For The Longest Time,” by four female grad students… Read More
Integrated ads: how & why they work
Did you watch the Oscars? Or the Superbowl? Then you probably experienced the new integrated advertising phenomena without even realizing it. Do you remember seeing someone in the room with a mobile phone or tablet, accessing an alternative backstage view, or checking stats or the IMDB database? Or maybe you were sharing the event long-distance… Read More