In the increasingly saturated media landscape of 2018, it’s more important than ever for brands to develop an original voice. Creativity is the only way for a brand to truly distinguish itself in the marketplace. The following quote is from Carter Murray, chief executive of FBC Worldwide and a frequent contributor to The Drum. “Technology… Read More
Dramatic shifts in holiday marketing budgets?
We couldn’t help but notice a flurry of recent articles on the aggressive shift in ad dollars on the part of big brands in terms of their marketing budgets for the 2013 holiday season. While the move to digital is nothing new, these recent reports hint at a marked acceleration in the trend. Who’s gaining… Read More
Branded Content & Celebrities: Everything Old is New Again
For Those Who Don’t Watch “Mad Men” As television rose to dominance in the 1950’s, marketers turned to sponsorship to promote products: (e.g. “The Colgate Variety Hour”). In addition to the opening announcement, the star of the show would often appear on-screen during the show “break” to promote the marketers’ product, thereby integrating the content… Read More