You know how people have been talking for years about the idea of being able to watch a TV show and click on items you see that you want to buy? Well, Target finally did it, and in so doing have introduced a radical new ad format. For the Fall 2012 campaign, Target commissioned a… Read More
Integrated ads: how & why they work
Did you watch the Oscars? Or the Superbowl? Then you probably experienced the new integrated advertising phenomena without even realizing it. Do you remember seeing someone in the room with a mobile phone or tablet, accessing an alternative backstage view, or checking stats or the IMDB database? Or maybe you were sharing the event long-distance… Read More
The Lure of the Multi-Agency Deal
The Unagency. That’s what one group is calling it. You know it as the multi-agency deal, and it’s become the new norm. Why? Marketers see the multi-agency deal as a way to maximize the special talents of a group of agencies, without paying for the services they don’t need or use: digital services from the… Read More