Whether you’re an Eagles fan or a Pats fan, Super Bowl LII is a time to root for your brand. Recognizing that the best-halftime-ads debate is a staple of every Super Bowl Sunday, Twitter (@TwitterMktg) is holding a multi-platform competition for the best ads on social media and television. Unlike the game, Brand Bowl had… Read More
For Enduring Brands, Creativity Is King
In the increasingly saturated media landscape of 2018, it’s more important than ever for brands to develop an original voice. Creativity is the only way for a brand to truly distinguish itself in the marketplace. The following quote is from Carter Murray, chief executive of FBC Worldwide and a frequent contributor to The Drum. “Technology… Read More
Dramatic shifts in holiday marketing budgets?
We couldn’t help but notice a flurry of recent articles on the aggressive shift in ad dollars on the part of big brands in terms of their marketing budgets for the 2013 holiday season. While the move to digital is nothing new, these recent reports hint at a marked acceleration in the trend. Who’s gaining… Read More