It’s tougher than ever to break through the clamour of glamour during New York Fashion Week. Every brand is producing a catwalk video and backstage interviews, and the now de rigeur 6-second Vine videos. How to stand out? Smart fashion brands are producing branded content that entertains. What better way to showcase the spirit behind a brand… Read More
How does copyright work in space?
A fascinating article in the Economist this week that explores the copyright issues raised by Canadian Commander Chris Hadfield’s rendition of David Bowie‘s “Space Oddity.” Commander Hadfield, recently returned to earth from his stint aboard the International Space Station, was already something of a celebrity in Canada, with an active Twitter feed and a fanbase… Read More
Target’s radical new integrated “shoppable film.”
You know how people have been talking for years about the idea of being able to watch a TV show and click on items you see that you want to buy? Well, Target finally did it, and in so doing have introduced a radical new ad format. For the Fall 2012 campaign, Target commissioned a… Read More