This week, an article in Adweek reports that advertisers (specifically Procter & Gamble) are increasing the pressure on ad agencies to raise the number of diversity suppliers. P & G is “urging its shops to help the company meet its goal of spending 16 percent of its U.S. marketing dollars on minority- and women-owned suppliers… Read More
Social Media Celebrities
There’s a new kind of celebrity on the rise: the social media star. Major publicity firms, who represent some of the biggest names in Hollywood, are on high-alert, watching to see how this new form of competition plays out. The smart ones are morphing as quickly as possible to cater to this new breed. Meanwhile,… Read More