There’s a new game in town. It’s called an adver-tainment app. An example of this is a free mobile app (apple and Android) called Fashion Eye. “Play and prove you have an eye for fashion: Discover trendy fashion, challenge your friends and rank high to win a $50 Gift Card for your next outfit. Challenge friends… Read More
Target’s radical new integrated “shoppable film.”
You know how people have been talking for years about the idea of being able to watch a TV show and click on items you see that you want to buy? Well, Target finally did it, and in so doing have introduced a radical new ad format. For the Fall 2012 campaign, Target commissioned a… Read More
The Lure of the Multi-Agency Deal
The Unagency. That’s what one group is calling it. You know it as the multi-agency deal, and it’s become the new norm. Why? Marketers see the multi-agency deal as a way to maximize the special talents of a group of agencies, without paying for the services they don’t need or use: digital services from the… Read More