There’s a new game in town. It’s called an adver-tainment app. An example of this is a free mobile app (apple and Android) called Fashion Eye. “Play and prove you have an eye for fashion: Discover trendy fashion, challenge your friends and rank high to win a $50 Gift Card for your next outfit. Challenge friends… Read More
How does copyright work in space?
A fascinating article in the Economist this week that explores the copyright issues raised by Canadian Commander Chris Hadfield’s rendition of David Bowie‘s “Space Oddity.” Commander Hadfield, recently returned to earth from his stint aboard the International Space Station, was already something of a celebrity in Canada, with an active Twitter feed and a fanbase… Read More
Target’s radical new integrated “shoppable film.”
You know how people have been talking for years about the idea of being able to watch a TV show and click on items you see that you want to buy? Well, Target finally did it, and in so doing have introduced a radical new ad format. For the Fall 2012 campaign, Target commissioned a… Read More